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Short answer: yes. The obligation to show the prominent warranty notice applies to anyone selling goods to consumers - regardless of turnover, shop size or small-business status. Here is why, from when, and what small shops should do.
Does the EU warranty label obligation apply to small businesses?
Yes. The harmonised notice on the legal guarantee of conformity must be displayed by any seller who sells goods to consumers - online and offline. The official EU guidelines and Implementing Regulation (EU) 2025/1960 provide no exemption based on turnover, catalogue size or small-business status. Mandatory from 27 Sept 2026.
Implementing Regulation (EU) 2025/1960 requires sellers to display the harmonised notice on the legal guarantee prominently. A seller is anyone who sells goods to consumers - from a wholesaler to a part-time Shopify or Etsy shop.
The official EU guidelines (April 2026) set no threshold for turnover, headcount or number of products. There is no de-minimis limit and no general exemption for small shops.
In Germany, small-business status under § 19 UStG is a VATsimplification. It exempts you from charging VAT, not from consumer-protection information duties.
Anyone selling goods to consumers is a seller in the consumer-law sense and must show the notice just like a large shop - the same way imprint and withdrawal instructions apply regardless of turnover.
All B2C goods sellers
Own shop, marketplace (e.g. eBay, Etsy, Amazon), offline or online - as soon as you sell goods to consumers.
Full-time and side business alike
Size, turnover and legal form are irrelevant; sole traders and small businesses are covered too.
Pure B2B is out of scope
Selling exclusively to businesses is not subject to this consumer notice obligation.
A marketplace does not relieve you automatically
If you run your own storefront, the prominent notice remains your responsibility.
The notice is a shop-level, prominent reminder: for example a sentence like Your legal guarantee rights on the catalogue, header or checkout, where the official notice appears on click or mouse-over - plus inclusion in the order-confirmation email. It must be understandable in the customer's language.
For small shops without a developer, that is exactly the sticking point. The EU-Gewährleistungslabel app is built for it: it shows the official notice automatically, in 24 EU official languages matching the customer's language, via a Theme App Extension - with no theme edit.
Do I have to show the EU warranty label as a small business?
Yes. Small-business status (in Germany § 19 UStG) only concerns VAT. If you sell goods to consumers you are a seller and must display the harmonised legal-guarantee notice prominently from 27 Sept 2026.
I only sell a few products or as a side business - does it still apply?
Yes. The official EU guidelines provide no exemption based on catalogue size, turnover or full-time vs side business. As soon as you sell goods to consumers, the notice obligation applies.
I sell exclusively to business customers (B2B) - do I have to comply too?
The notice concerns the legal guarantee of conformity towards consumers. Selling exclusively to businesses (B2B) falls outside this consumer-facing notice obligation.
When does the obligation start?
From 27 Sept 2026, the application date of the framework under Directive (EU) 2024/825, on the basis of which Implementing Regulation (EU) 2025/1960 was adopted.
Is it enough to show the notice only on the product page?
The notice is meant as a shop-level, prominent reminder (e.g. catalogue page, header or checkout, where it appears on click or mouse-over) plus inclusion in the order-confirmation email. Showing it on product pages is a valid, highly visible placement - the app handles this automatically.
Built for small and large Shopify shops alike. Automatic notice in 24 EU official languages, no theme edit.