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The notice concerns the legal guarantee for goods. Pure services, pure digital content and pure B2B sales are out of scope - and in the app you can exclude individual products. Here is what applies where.
Which products are exempt from the EU warranty label?
The harmonised notice concerns the legal guarantee for goods (movable items) under Directive (EU) 2019/771. Out of scope are pure services and pure digital content/services (Directive (EU) 2019/770) as well as pure B2B sales. In the app you can additionally exclude individual products, collections or types (e.g. gift cards, downloads) from being shown.
The notice reminds consumers of the legal guarantee for goods - movable tangible items, including goods with digital elements - under the Sale of Goods Directive (EU) 2019/771. For such goods the guarantee of at least two years applies.
Because the notice is a shop-level reminder, it is less about individual exempt products than about scope: if you sell goods to consumers, the notice is mandatory.
Pure services
Services without the supply of goods are not subject to the goods guarantee under Directive (EU) 2019/771.
Pure digital content/services
Downloads, software, streaming without a medium fall under the separate Directive (EU) 2019/770, not the goods notice.
Pure B2B sales
Sales exclusively to businesses are not consumer transactions.
Gift cards
Gift cards are not goods in the sense of the guarantee - typically excluded in the app.
Used goods are not exempt. The official notice even explicitly points out that for used goods a shorter period may apply - but not less than one year.
In practice you can fine-tune the product-page display: the EU-Gewährleistungslabel app offers exclusion rules to exclude individual products, collections or product types (e.g. digital downloads, gift cards, pure services) from the label - so the notice only appears where it fits.
The GARAN label, in turn, only appears for products with a genuine manufacturer durability guarantee - never blanket across the whole catalogue.
Does the label also apply to digital products or downloads?
Pure digital content and services are governed by the separate Directive (EU) 2019/770, not the goods warranty notice. In the app you can exclude downloads from being shown. Goods with digital elements (e.g. a smart device) are, however, goods.
Does it apply to services?
Pure services without the supply of goods are not subject to the goods guarantee under Directive (EU) 2019/771. Such products can be excluded from display in the app.
What about gift cards?
Gift cards are not goods in the sense of the legal guarantee and are typically excluded from display in the app.
Does the notice apply to used goods?
Yes. Used goods are not exempt; only a shorter guarantee period may apply, but not less than one year.
Can I exclude individual products?
Yes. The app's exclusion rules let you exclude individual products, collections or product types from the label, so the notice only appears for relevant goods.
With exclusion rules you control exactly which products show the official notice - automatically and in the customer's language.