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Alles zum Widerrufsbutton nach § 356a BGB, zur Umsetzung in Shopify und zu Retractly.
Yes. § 356a BGB enters into force on 19 June 2026 and obliges all online stores with B2C distance sales to provide a withdrawal button. Legal basis: EU directive 2023/2673, implemented in the German Withdrawal Button Act (BGBl. 2026 I No. 28).
The cancellation button (in force since 1 July 2022) applies to continuing obligations such as subscriptions. The withdrawal button (§ 356a BGB, effective 19 June 2026) applies to distance contracts such as one-time purchases. A single combined button is legally not permitted.
All businesses that conclude contracts with consumers via an online user interface — regardless of company size, revenue, or legal form. Pure B2B stores are exempt.
Warnings from competitors or consumer protection associations, fines (per legal experts up to €50,000 or 4 % of annual revenue for large companies), and civil consequences such as the extension of the withdrawal deadline to 12 months + 14 days.
Per § 356a (1) BGB with "Withdraw contract" ("Vertrag widerrufen") or an equivalent formulation. The confirmation button must read "Confirm withdrawal" ("Widerruf bestätigen"). Retractly ships with the legally correct labels out of the box.
"Permanently available, prominently placed and easily accessible" (§ 356a BGB). IT-Recht Kanzlei recommends: prominent in the footer + in the customer account.
Directive 2023/2673 applies in all 27 EU member states. Cross-border sellers must offer withdrawal in the consumer's language. Retractly delivers all 24 EU official languages natively.
No — and it may not be made mandatory in the button flow. Such a requirement would restrict the right of withdrawal. The reason is optional.
Retractly provides the statutory withdrawal button per § 356a BGB — the new, standalone withdrawal channel. The automatic confirmation email documents each withdrawal as a durable medium (EU Directive 2011/83 Art. 11(3) / § 356 BGB). The pre-contractual model withdrawal form (Annex 2 EGBGB) is part of your own withdrawal instructions and remains your responsibility.
4 triggers: Withdrawal submitted, Acknowledged, Return received, Refunded. You can automatically trigger DHL return labels, Klaviyo emails, Slack alerts.
No. Retractly is software for technical implementation. For the legal accuracy of your withdrawal instructions, T&Cs and other legal texts please consult a licensed attorney.
Exclusively in the EU (Render, Frankfurt; email delivery via Resend, EU). Withdrawal data is retained for roughly 12 months, then automatically deleted or anonymized — statutory accounting retention under § 257 HGB is preserved. GDPR webhooks for customers/data_request, customers/redact and shop/redact are implemented, and a DPA is available.
Werde abmahn-sicher — bevor § 356a BGB in Kraft tritt
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